Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model?

For many publishers, it’s time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search.

The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety of sources, including Freebase, Wikipedia and select websites Google has indexed. When Google pulls Knowledge Graph information from websites, it does so without permission from website owners.

While the Knowledge Graph is potentially helpful for searchers, helping them find information faster, the addition of this information to the search results may likely mean a reduction in clicks to the websites in the SERPs. Take this search for [bengal tigers], for example. If a searcher can glean the information needed from the knowledge graph, why click on the Wikipedia entry?