Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know
Again, while Google has publicly said that how quality raters rate your site won't have a direct impact on your rankings, but these types of things could be incorporated into the algorithm, if it hasn't already been done.
5 YouTube Video Optimization Tips
The algorithm for suggesting videos includes prioritizing videos that lead to a longer overall viewing session over those that receive more clicks. Google Trends is a useful tool to identify the relevant non-brand keywords that will help drive the...
Google Blocks Child Abuse Images on 100,000 Search Terms
While no algorithm is perfect – and Google cannot prevent paedophiles adding new images to the web – these changes have cleaned up the results for over 100,000 queries that might be related to the sexual abuse of kids," he wrote.
Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized
Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. So it isn't a surprise Google is focusing its algorithm changes on...
Why Google's Hummingbird Algorithm Isn't for the Birds
By using prior search data along with "big data," – other user behavior factors – the new more intelligent algorithm can predict the best match of content to a user's intent. I was moderating a roundtable session at SES Chicago last week when the...
SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3
But this year, SEMPO added new areas for examination, such as Google's Hummingbird algorithm, secure search and mobile and email-related issues that matter to marketing practitioners and site owners today.
Cyber Monday Optimization Checklist
In fact, in a recent Google+ Hangout, Eric Enge of Stone Temple Consulting suggested Google's Hummingbird algorithm enables Google to better make use of social signals now than ever before. Other ways to glean keyword data that might be important...
Google Whipped by Censorship Ruling in Max Mosley S&M Case
Google said the ruling would require a new algorithm built specifically for this case in order to keep up with anyone who is reposting the images. Even though we already provide a fast and effective way of removing unlawful material from our search...
4 Google Changes and How Online Merchants Can Adapt
Google updates its search algorithm more than 500 times a year. For cumulative Googlealgorithm changes, Moz has a handy Googlealgorithm change history page, which highlights changes since 2000. The arrival of Google's newest algorithm...
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
While there are always fluctuations to the local algorithm, it is essential to monitor performance, because the number of photos a business adds may positively or negatively influence its rankings. The opportunity to boost local rankings and...
Google Penguin Got You Down? Work on Customer Service
But the reality is that it takes months (sometimes quarters) until the full impact of a Googlealgorithm update is widely understood. It follows logically that the period directly after an algorithm update is an excellent time for small businesses...
How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and updates to Google’s Penguin algorithm. Google has already spotted and adapted to this trend; that’s the main reason behind its rollout of the Google...
Content Marketing for Small Business: The Five Ws
When it comes to the future of SEO and your content, the new Hummingbird algorithm is all about relevance while also being fast-moving and detailed. In addition, it's about having a conversation in our natural language – you can type as if you are...
Writing Content for Users vs. Search Engines: Is There Still a Difference?
With "jaguar" being a term easily connected to a football team, an automobile, an operating system or a jungle cat, the algorithm might understandably err on occasion. Even to an algorithm, mention of a "sleek nocturnal predator eyeing its prey...
Will Disavowing a Competitor's Links Hurt Their Search Rankings?
Is Google Putting Less Emphasis on Links as Part of Their Algorithm? I received the following feedback from Google: When a URL is disavowed, it is done so only when a site owner is logged into Google Webmaster Tools, and on behalf of a site that...
Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas
This is really not a surprise, as it makes for a bad user experience and Google has previously announced that their page layout algorithm is targeting this. Yet when he looked into it, he discovered paid links from 2010 pointing to their site, and...
Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever
While Google continues to update the algorithm and penalize sites, webmasters can’t use it to spot check if a site has been penalized, as they could in years past. Earlier this month, I had speculated that Google was getting ready to retire PageRank.
Google Says: Use AdWords Ad Extensions, Or Else
Earlier this week, Google unexpectedly rolled out an update to their AdWords Ad Rank algorithm—you know, the one that decides how your ads are positioned on search results pages and how much they cost.
Google Rolls Out AdWords Ad Rank Algorithm Update
In a quiet but not entirely unexpected move, Google has announced they are updating and improving the Google AdWords Ad Rank algorithm to take into account some of the new features they have rolled out this year, primarily their new ad extensions.
The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits
If you know how I feel about the gray area of Panda or Penguin, I always feel you should move as quickly as possible while maintaining focus in order to recover from algorithm hits. Now they just needed another algorithm update to see if their hard...
