Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things — go do them, and you’ll be set.”
But that’s not the case.
It’s important to realize that while these individual tactics are great, they are really part of a much bigger picture: a link building campaign. That’s where we must start.
When setting up a link building campaign, here are a few questions to ask
1. What Are My Goals?
It’s one of the most basic, yet frequently overlooked, questions when it comes to link building: Do you know what your goals are?I often see businesses putting content out there with the idea that it will simply generate links. However, links alone don’t necessarily mean success. Some questions to consider: