10 Questions To Ask When Creating A Link Building Campaign

One of the most common questions I hear related to link building is, “Where do I start?”
Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things — go do them, and you’ll be set.”
But that’s not the case.
It’s important to realize that while these individual tactics are great, they are really part of a much bigger picture: a link building campaign. That’s where we must start.
When setting up a link building campaign, here are a few questions to ask

1. What Are My Goals?

It’s one of the most basic, yet frequently overlooked, questions when it comes to link building: Do you know what your goals are?
I often see businesses putting content out there with the idea that it will simply generate links. However, links alone don’t necessarily mean success. Some questions to consider:

Webmaster: I've Tested Negative SEO Through Links & It Works

Last week we reported that most webmasters are claiming negative SEO is easier now than ever. If you look at the conversation there, you will see it is somewhat of a hot topic.
That being said, since then, one webmaster decided not to just say it works but also said how he implemented the technique. Sadly, it was not too difficult, according to this webmaster.
The steps?
 The first month, contract a couple $5 guest blog posts [make sure the posts are in broken English of course], then go back to what you were doing.
Second month, try a few more [4-8] $5 [broken English] guest blog posts and add some forum link drops to the mix. Go back to what you normally do -- Nothing will happen.

Press Release Sites See Huge Drop In Google Ranking After Panda 4.0

Couple Of days Ago I reported at Search Engine Land that Panda 4.0 may have hurt press release sites and showed SearchMetrics data for PRWeb, PR Newswire, BusinessWire and PRLog all losing between 60% to 85% of their SEO visibility.
This drop seems to have come right after the Google Panda 4.0 update. The controversy around press release sites were mostly about links flowing from those releases, not necessarily the issue with the duplicative nature of that content. But let's be honest, many many press releases issued are content thin and spammy on the content end, not just on the link end. So maybe, just maybe, Panda 4.0 adjusted for it and the big sites felt it?
Sean from SEER also documented the drop via SEM Rush data and screen shots of before and after rankings for some press releases.