According to Google, Penguin 2.0 only affected 2.3% of English-US queries. That sounds like a low number, but in the scheme of algorithm rollouts, it was the third largest to date. It wasn’t just queries that received a jolt. The unleashing of Penguin 2.0 impacted web traffic of thousands of sites. Webmasters reported reductions in traffic of up to 90%, which basically crippled businesses and halted online revenues.
Today, we may be on the verge of another major algorithm upset: Penguin 3.0.
But don’t worry; I’m here to share some news about what’s going on with Penguin and to show you how you can prepare yourself.