Showing posts with label Google's Matt Cutts. Show all posts
Showing posts with label Google's Matt Cutts. Show all posts

Friday, 13 June 2014

The MetaFilter Google Update Is In Process Says Google's Matt Cutts

As you may remember, MetaFilter got nailed by an unconfirmed update on November 17, 2012 that Google denied.
Google has now confirmed that update, 1.5 years later. Not only that, Google's Matt Cutts said on Twitter, in response to  story on IBL Web Solutions that they are working on updating that unconfirmed update from 1.5 years ago.
Specifically, MetaFilter doesn't have to make any changes to their site, but when Google releases the update in the next few weeks or so, MetaFilter will see an increase in referrals from Google.


The update from November 17, 2012 seemed to have had a major impact on many forum-like web sites. Google wouldn't talk about it then, but now, they are talking.
I suspect any of you hit on that date, will want to follow to see when the MetaFilter update (naming it that) is released and see if you are also released from that unconfirmed update.
Google's Matt Cutts will not give us more details on that update.
Another side note: When Google does not confirm updates, it clearly doesn't mean there was no update. So I will keep reporting unconfirmed Google updates - just in case years later Google confirms them.

Wednesday, 30 April 2014

Google's Matt Cutts: Anticipate The Query To Better Control Titles In Google

Google's Matt Cutts posted a video explaining why and when Google may use something other than your title tag for the search results title snippet.
Matt Cutts suggested that it is best for your to try to anticipate what the user will search for when crafting your title tags. When you do that and then when it matches the query, then Google will likely show your title tag.
Google uses three criteria when determining if they should use your title tag:
(1) Something that is "relatively" short
(2) Have a good description of the page and "ideally": the site that the page is on.
(3) And that it is re
levant to the query.
If you fail on these criteria, then Google may use (1) content on your page, (2) anchor text links pointing to the page and/or (3) may also use the Open Directory Project.

Wednesday, 23 April 2014

Google's Matt Cutts On How To Buy Domain Names

Google's Matt Cutts posted a video on the question How can I research a domain that I may want to purchase?

Matt Cutts gave a few tips on what to do, what steps to take, when researching a domain name buy.