I spontaneously decided to write this article due to getting some interesting Feedback on my Google+ Post (German). The subject, Reconsideration Request, once again creates a stir, and that is why I now present you an interesting case. At the end of March 2014, an entrepreneur asked me to create a SEO Analysis for his Online Shop, because in the past couple of months he was not happy with its development on Google.de. Something had to happen. So, I thankfully accepted his request.
I immediately asked my client for further information. Quickly, I found out that the organic traffic is already heavily declining for months, which of course affected the profitability of the Online Shop.
