Google seems to have announced some coming changes to its algorithm in the latest “Webmaster Help” video. Head of webspam Matt Cutts said the search engine is working on some changes that will help it better determine when a site is an authority on a topic. He didn’t give any specific dates or anything, but says he’s “looking forward to to those rolling out.”
Do you think Google is good at determining which sites are authorities on certain topics right now? Do you expect these changes to lead to better results?
The topic came up when Blind Five Year Old asked Cutts, “As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?”
